Rarely do we think of a chef as a writer or journalist. Or a speaker. Or a producer. Or a spokesperson for a health campaign…
Food for Leticia is not just a profession, but a lifetime passion. She was born and raised in Brazil, where food is a cultural fascination. After a B.A. in Economics, she moved to NYC and enrolled at the French Culinary Institute. Following cooking school, she acquired exceptional hands-on experience while working at some of the most prestigious restaurants in the world: Le Cirque 2000, La Grenouille, La Caravelle, and Payard Patisserie and Bistro.
Living the life of a chef and working in many restaurants, she realized it was an impossible task to be a CHEF and a MOM at the same time. A deep desire to remain in the food industry pointed her to the food media avenue. She went back to school to study Journalism.
Soon enough, she was the proud author of The Brazilian Kitchen, which won an Award for Best Latin Cookbook. Two more books followed and before she knew it, she was all over TV, working as a correspondent for NBC during the Rio 2016 Olympics and promoting books in media outlets across the country. This exposure led her to America’s Diabetes Challenge, a healthy living campaign sponsored by Merck in collaboration with GCI Health. She was the spokesperson and key communication strategist. During her tenure, the campaign won more than 30 awards in the PR industry.
To close the campaign on a soaring high note, she helped create, participated in and advocated for A Touch of Sugar, a documentary to change the national perception of type 2 diabetes. The film was nominated for 33 awards and won 15 of them.
Over the years, Chef Leticia LLC grew into a food media company providing a wide range of services in the lifestyle communications space. The possibilities are endless with “Chef Leticia” who, literally and figuratively, can cook infinite possibilities for brands in English, Spanish and Portuguese. From social media content to digital videos, to tutorials to recipe development, food styling and photos, she is fanatic about quality, and it shows in everything that she does.
Since the pandemic, as the world turned virtual, she converted her kitchen into a studio and teaches virtual cooking classes for companies like Google, Cisco, Entrepreneurs Organization, Next Jump, Definitive Healthcare, Dechert, Dairy West, Phillips, The Skim, Rubicon, Affirm, Schwab, and SEIU. Also, during the pandemic, she went back to school for her executive education in Digital Marketing at Yale University.
This is how Chef Leticia can create a full-range of delicious possibilities for your brand, always achieving the best results while keeping your goals in mind. Click here to book a consultation with Leticia today and get ready to take your brand to a whole new level.